EP 253 Video Marketing Tips for your Coaching Business

Introduction:

Welcome to the Bold Goal Crusher blog! If you are looking to stop letting life get in the way and start crushing bold goals, you're in the right place. Today, we are diving into a crucial topic: video marketing for coaches. As we near the end of our coaching series, let's talk about how you can attract more clients through the powerful medium of video. 

Knowing Your Ideal Client:

One of the key steps to attracting clients as a coach is to know who your ideal client is. Many coaches make the mistake of trying to serve everyone. While you may end up reaching a broad audience, your marketing strategies should focus on a single person—the ideal client. Formulate an image of this person in your mind, identify their likes and interests, and tailor your content to speak directly to them. When you target one person, you are more likely to attract more clients. 

The Power of Video Marketing:

Video marketing has exploded in recent years with platforms like TikTok and YouTube leading the charge. Videos allow you to connect with your audience and showcase your offerings effectively. You can visually demonstrate the transformation your clients can expect to experience. It’s a must-have tool for life coaches. 

Tips for Effective Video Marketing:

1. Use Engaging Visuals:

• Ensure your videos are visually engaging to capture your audience’s attention. 
• Incorporate rich colors, exciting graphics, or footage from unusual locations.
• Utilize B-roll footage—random videos or clips that add to your narrative or provide a break from direct-to-camera speaking. This can include scenes of someone reading a book or writing in a journal. 

2. Keep it Short and Sweet:

• Know your platform and audience. For websites like TikTok, shorter videos are more effective, while YouTube offers both short and long formats. 
•  Aim for videos of around one to two minutes for marketing purposes—the sweet spot for keeping viewers engaged. 

3. Make it Personal:

• Share snippets of your own experiences as a coach. You don’t need to tell your entire life story but giving a glimpse into your daily life or interesting experiences can create a personal connection. 
• An example could be sharing a video of your dog with a voiceover about how proud they are of you—a simple yet personal touch. 

4. Leverage Social Media:

• Post your videos on all your social profiles to reach potential clients and build connections. 
• Consider creating accounts specifically for your coaching business and keep each page interesting by sharing various types of content. For example, use Instagram or Snapchat for behind-the-scenes content, and YouTube for how-to videos. 

5. Get Creative with Editing:

• Utilize editing tools to add special effects, music, and other engaging elements to your videos. Descript is a great editing software to get you started. 

6. Network with Other Coaches:

• Connect with others in your field by attending conferences, joining groups, and posting on social media.  
• Invite other coaches to collaborate on your videos to reach their audiences as well. This can help you find new clients and build valuable relationships. 

7. Stay Professional:

• Ensure your videos are informative, professional, yet conversational, and approachable. 
• Establishing authority in your field and providing engaging content will make potential clients comfortable reaching out to you when they are ready for coaching services. 

Conclusion:

Video marketing is one of the best tools you have at your disposal as a coach. By following these tips, you can create engaging and effective videos that resonate with your ideal clients. Remember, you don’t need to work double time to achieve your goals—stay focused and let video marketing help you on your journey.  

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